Consumer relationship proneness revisited : a multidimensional formative measure
Year of publication: |
2020
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Authors: | Bahia, Kamilia |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 6, p. 758-779
|
Subject: | consumer relationship proneness | formative scale | measurement validation | multidimensional construct | relational motivations | scale development | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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