Consumer response to online/offline price differentiation
Year of publication: |
2016
|
---|---|
Authors: | Faßnacht, Martin ; Unterhuber, Sebastian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 137-148
|
Subject: | Multi-channel retailing | Price differentiation | Price discrimination | Retail pricing | Channel pricing | Preisdifferenzierung | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory |
-
Online category pricing at a multichannel crocery retailer
Cebollada, Javier, (2019)
-
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny, (2015)
-
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel, (2017)
- More ...
-
Channel-based price differentiation : literature review and empirical consumer research
Unterhuber, Sebastian, (2015)
-
Digitization and the Retail Landscape – 10 Theses
Faßnacht, Martin, (2017)
-
Debiasing Strategies in the Price Management Process
Bergers, Dominic, (2017)
- More ...