Consumer responses to corporate social responsibility programs : the influence of company-cause fit and consumer involvement
Tim Lu (Department of Marketing and Logistics, Vanung University, Taiwan, China), Xia Wei (Marketing Department, Shenzhen University, Shenzhen, China) and Kungchi Li (Graduate Institute of Mainland China Studies and Dr. Sun Yat-sent's Thoughts, Chinese Culture University, Taiwan, China)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lu, Tim ; Wei, Xia ; Li, Kungchi |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 6.2015, 4, p. 364-380
|
| Subject: | Corporate social responsibility | Corporate image | Consumer satisfaction | Consumer involvement | Company-cause fit | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-03-2014-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445420