Consumer risk-reduction behavior and new product purchases
Koichi Yonezawa and Timothy J. Richards
| Year of publication: |
October 2017
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|---|---|
| Authors: | Yonezawa, Koichi ; Richards, Timothy J. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 38.2017, 7, p. 1003-1016
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| Subject: | Produktentwicklung | New product development | Konsumentenpräferenzen | Consumer preferences | Risikoaversion | Risk aversion | Niedrigpreisstrategie | Low-cost strategy | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.2841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816698