Consumer satisfaction attribute mapping in hospitality industry through ZMET
Year of publication: |
2019
|
---|---|
Authors: | Chatterjee, Shuvam ; Pandey, Mrinalini |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 20.2019, 1, p. 87-105
|
Subject: | consumer loyalty | hospitality industry | fragrance marketing | ZMET | relationship patterns | attribute mapping | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Krankenhaus | Hospital |
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