Impulsiveness in the grocery store : psychographic drivers and segments
Year of publication: |
2023
|
---|---|
Authors: | Lord, Kenneth R. ; Putrevu, Sanjay ; Olson, Elizabeth A. |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 328-343
|
Subject: | Anxiety | Impulse buying | Innovativeness | Need for cognition | Segmentation | Variety seeking | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation | Lebensmittelhandel | Food trade |
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