Consumer showrooming : value co-destruction
Year of publication: |
September 2017
|
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Authors: | Daunt, Kate L. ; Harris, Lloyd C. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 166-176
|
Subject: | Consumer | Showrooming | Freeriding | Research shopper | Multi-channel shopping | Co-destruction | Moral Hazard | Moral hazard | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktforschung | Market research | Frankreich | France | Theorie | Theory |
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