Consumer socialization : a life-cycle perspective
Year of publication: |
1987
|
---|---|
Authors: | Moschis, George P. |
Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Verbraucherforschung | Verbraucherverhalten |
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