Strategic database marketing : customer profiling as new product development
Year of publication: |
2012
|
---|---|
Authors: | Zwick, Detlev ; Dholakia, Nikhilesh |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 443-458
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
-
Link, Jörg, (1993)
-
Lehmann, Gabriele, (1998)
-
Röhle, Matthias, (1998)
- More ...
-
Technology, consumers, and marketing theory
Dholakia, Nikhilesh, (2010)
-
Die Web-Präsenz führender deutscher Industrieunternehmen
Mundorf, Norbert, (2001)
-
Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh, (2021)
- More ...