Effects of quantity promotional frames on inaction inertia
Hsin-Hsien Liu, and Hsuan-Yi Chou
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Hsin-Hsien ; Chou, Hsuan-Yi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 7, p. 1416-1435
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| Subject: | Devaluation | Inaction inertia | Perceived regret | Promotional frames | Quantity promotion | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Entscheidung unter Unsicherheit | Decision under uncertainty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2021-0367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391095