Consumers' actual purchase behaviour towards green product : a study on Bangladesh
Ummul Wara Adrita
Year of publication: |
2020
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Authors: | Adrita, Ummul Wara |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 3, p. 311-323
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Subject: | purchase behaviour | PB | green product | purchase intention | availability | information | price | regression analysis | retail store | Bangladesh | Bangladesch | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Einzelhandel | Retail trade | Öko-Marketing | Green marketing |
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