Consumers' buying behavior towards the sales promotion tools in retail outlets
Year of publication: |
2019
|
---|---|
Authors: | Bhushan, Nishtha ; Agarwal, Bhawna |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 325-341
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
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