Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Year of publication: |
2012
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Authors: | Kim, Chiyoung ; Heere, Bob |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 1, p. 19-31
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Subject: | Sportbekleidung | Sportswear | Westlich | Western | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies |
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