Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Hilde A.M. Voorveld, Corine S. Meppelink, Sophie C. Boerman
| Year of publication: |
2024
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|---|---|
| Authors: | Voorveld, Hilde ; Meppelink, Corine S. ; Boerman, Sophie C. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 6, p. 960-986
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| Subject: | algorithms | coping | persuasion knowledge | social media | vulnerabilities | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Wissen | Knowledge |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2264045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050103