Consumers' practices of everyday luxury
Year of publication: |
2020
|
---|---|
Authors: | Banister, Emma ; Roper, Stuart ; Tisiruk Potavanich |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 458-466
|
Subject: | Brands | Everyday luxury | Luxury practices and performances | Practice theory | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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