Exclusivity : the future of luxury
Year of publication: |
2014
|
---|---|
Authors: | Yeoman, Ian ; McMahon-Beattie, Una |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 1, p. 12-22
|
Subject: | luxury | materialism | exclusive | brands | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
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