Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Year of publication: |
2023
|
---|---|
Authors: | Franke, Claudia ; Gröppel-Klein, Andrea ; Müller, Katrin |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 4, p. 523-539
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Influencer |
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