Consumers' selves and marketing
vorgelegt von Daniela Herzog
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Herzog, Daniela |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD-Books on Demand |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Markenimage | Brand image | Emotion |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VII, 138 Seiten Illustrationen 21 cm x 14.8 cm, 223 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Bern, 2016 |
| ISBN: | 3-7528-8888-1 ; 978-3-7528-8888-1 ; 978-3-7460-1559-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917963