Consumers who avoid relationships : social anxiety in commercial contexts
Year of publication: |
July-August 2016
|
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Authors: | Delacroix, Eva ; Guillard, Valérie |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 370-384
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Subject: | Beziehungsmarketing | Relationship marketing | Angst | Anxiety | Soziale Stabilität | Social stability | Dienstleistungssektor | Service industry | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour |
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