Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Yvette E. Pearson and Yuping Liu-Thompkins
| Year of publication: |
2012
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|---|---|
| Authors: | Pearson, Yvette E. ; Liu-Thompkins, Yuping |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 1, p. 42-57
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| Subject: | direct-to-consumer marketing | genetic literacy | genetics education | knowledge calibration | marketing ethics | Gentechnik | Genetic engineering | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Analphabetismus | Illiteracy | Bildungsniveau | Educational achievement | Marketing | Gentechnisch erzeugtes Produkt | Genetically modified product |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565304