Contemporary marketing
Year of publication: |
2011 ; 2011 update, student ed.
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Authors: | Kurtz, David L. |
Publisher: |
Mason, Ohio : South-Western |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Kurtz, David L., (1998)
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Boone, Louis E., (1977)
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Kurtz, David L., (2010)
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