Requirements for services by retired over 50s UK consumers in the UK : a price- and services-sensitive segment
David James Bamber, Clay Gransden, Roshan Panditharathna
| Year of publication: |
2022
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|---|---|
| Authors: | Bamber, David James ; Gransden, Clay ; Panditharathna, Roshan |
| Published in: |
Critical perspectives on diversity, equity, and inclusion in marketing. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-3590-8. - 2022, p. 251-264
|
| Subject: | Verbraucher | Consumers | Ältere Menschen | Elderly people | Dienstleistung | Services | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-3590-8.ch015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013382346