Contextual influences : building brand community in large and small colleges
J. Harry McAlexander and Harold F. Koenig
| Year of publication: |
2010
|
|---|---|
| Authors: | McAlexander, James H. ; Koenig, Harold F. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 20.2010, 1, p. 69-84
|
| Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Markenführung | Brand management | Soziales Netzwerk | Social network | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653910