Contingent consumer decision making in the wine industry: the role of hedonic orientation
Year of publication: |
2010
|
---|---|
Authors: | Neeley, Concha R. ; Min, Kyeong Sam ; Kennett-Hensel, Pamela A. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 4, p. 324-335
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marketingmanagement | Marketing management | Zielgruppe | Target group | USA | United States |
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