Purchase attributes of wine consumers with low involvement
Year of publication: |
2008
|
---|---|
Authors: | Barber, Nelson ; Ismail, Joseph ; Dodd, Tim |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 1, p. 69-86
|
Subject: | Marketingmanagement | Marketing management | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | USA | United States |
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