Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus
Year of publication: |
2011
|
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Authors: | Pham, Michel Tuan ; Avnet, Tamar |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Organizational Behavior and Human Decision Processes Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 10, 2008 erstellt |
Classification: | M31 - Marketing ; m32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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