Controlling mit Database-Marketing : Effizienzmessung absatzpolitischer Instrumente
von Roger E. Kehl
| Year of publication: |
2000
|
|---|---|
| Authors: | Kehl, Roger E. |
| Publisher: |
Ettlingen : IM-Marketing-Forum, Fachverl. |
| Subject: | Marketingmanagement | Marketing management | Controlling | Management control | Wirtschaftlichkeit | Economic effectiveness | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Deutschland | Germany | Database-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 528 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 1999 |
| Notes: | Gb. : DM 139.00 |
| ISBN: | 3-930047-45-4 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001452499