Convenience im Handel
Christina Reith
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Reith, Christina (contributor) ; Reith, Christina Maria (contributor) |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Heimwerkermarkt | DIY retail | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Empirische Methode | Empirical method | Deutschland | Germany | Convenience-Strategie | Handel |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 205 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2006 |
| ISBN: | 978-3-631-56295-6 ; 3-631-56295-0 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003439547