Marketing im Naturkostfachhandel : eine empirische Untersuchung zur Kundenzufriedenheit und Kundenbegeisterung
Raphael Kennerknecht ...
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Kennerknecht, Raphael |
| Other Persons: | Bolten, Jan (contributor) ; Spiller, Achim (contributor) ; Zühlsdorf, Anke (contributor) |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Lebensmitteleinzelhandel | Food retailing | Facheinzelhandel | Speciality shop | Bio-Lebensmittel | Organic food | Handelsmarketing | Retail marketing | Kundenzufriedenheit | Customer satisfaction | Empirische Methode | Empirical method | Deutschland | Germany | Bioladen | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 148 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Erscheint: 15. Juni 2007 |
| ISBN: | 978-3-86727-257-5 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007823