Converging prescription brand shares as evidence of physician learning
Year of publication: |
2012
|
---|---|
Authors: | Walker, Doug |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 29.2012, 2, p. 163-179
|
Subject: | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Marketing |
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