Converting customer value : from retention to profit
Year of publication: |
2006
|
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Other Persons: | Murphy, John A. (contributor) |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Customer relations | Kundenmanagement | Kundenwert |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Customer genius : becoming a customer-centric business
Fisk, Peter, (2009)
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Customer value investment : formula for sustained business success
Mahajan, Gautam, (2008)
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Heppell, Michael, (2006)
- More ...
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Dienstleistungsqualität in der Praxis : ein Handbuch für den praktischen Gebrauch
Murphy, John A., (1994)
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Relationship Quality: A Continuing Investigation
Myhal, Catherine Genevieve, (2002)
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Talwar, Vishal, (2008)
- More ...