Converting customer value : from retention to profit
John J. Murphy ... [et al.]
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Murphy, John A. (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Customer relations | Kundenmanagement | Kundenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVIII, 388 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes biographicacl references and index |
| ISBN: | 0-470-01634-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004834578