Cooperation in B2B relationships : factors that influence customers' perceptions of salesperson cooperation
Year of publication: |
February 2018
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Authors: | Lussier, Bruno ; Hall, Zachary R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 209-220
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Subject: | B2B selling | Cooperation | Relationship quality | Relationship marketing | Social exchange theory | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Beziehungsmarketing |
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