Copywriting for the electronic media : a practical guide
Milan D. Meeske
| Year of publication: |
2003 ; 4. ed.
|
|---|---|
| Authors: | Meeske, Milan D. |
| Publisher: |
Belmont, Calif. [u.a.] : Wadsworth |
| Subject: | Advertising copy | Broadcast advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 306 S. : Ill., graph. Darst. 28cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 1998 |
| ISBN: | 0-534-52660-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766275