Creative strategy in advertising
A. Jerome Jewler, Bonnie L. Drewniany
| Year of publication: |
2005 ; 8. ed.
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| Authors: | Jewler, A. Jerome ; Drewniany, Bonnie L. |
| Publisher: |
Belmont, Calif.[u.a.] : Thomson Wadsworth |
| Subject: | Advertising copy | Advertising layout and typography | Werbung | Problemlösen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 336 S. : Ill., graph. Darst. 26cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2001 |
| ISBN: | 0-534-62510-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004411001