Corporate ability and corporate social responsibility in a developing country : the role of product involvement
Year of publication: |
2012
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Authors: | Zhou, Yanfeng ; Poon, Patrick ; Huang, Guang |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 1, p. 45-56
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Entwicklungsländer | Developing countries | China |
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