Corporate brand image of financial institutions: a consumer approach
Year of publication: |
2012
|
---|---|
Authors: | Bravo, Rafael ; Montaner, Teresa ; Pina, José M. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 4, p. 232-245
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate image | Financial institutions | Consumer behaviour | Firm communications | Non‐firm communications |
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