Guest editorial: Corporate brand management : a leadership perspective
Alternative title: | Corporate brand management : a leadership perspective |
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Year of publication: |
2013
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Authors: | Kernstock, Joachim |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 9, p. 717-722
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Führungsstil | Leadership style |
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