Corporate Communication : A Marketing Viewpoint
Year of publication: |
2014
|
---|---|
Authors: | Podnar, Klement |
Publisher: |
London : Taylor & Francis Group |
Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation |
Extent: | 1 online resource (235 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-317-61917-8 ; 978-1-138-80470-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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