Introducing public relations : theory and practice
Keith Butterick
| Year of publication: |
2011 ; 1. publ.
|
|---|---|
| Authors: | Butterick, Keith |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 228 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Literaturverz. S. [219] - 222 |
| ISBN: | 1-4129-2115-5 ; 1-4129-2114-7 ; 978-1-4129-2115-2 ; 978-1-4129-2114-5 ; 978-1-4129-2114-5 ; 978-1-4129-2115-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841282