Corporate communications, identity and image : a research agenda
Year of publication: |
2006
|
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Authors: | Karaosmanoglu, Elif ; Melewar, T. C. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 196-206
|
Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
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