Corporate hypocrisy : overcoming the threat of inconsistent corporate social responsibility perceptions
Year of publication: |
2009
|
---|---|
Authors: | Wagner, Tillmann ; Lutz, Richard J. ; Weitz, Barton A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 77-91
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Interne Kommunikation | Internal communication |
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