Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Year of publication: |
2014
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Authors: | Park, Jongchul ; Lee, Hanjoon ; Kim, Chankon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 295-302
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Subject: | CSR | Consumer trust | Corporate reputation | Mediation | Social benevolence | Trust | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Reputation | Unternehmensethik | Business ethics |
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