Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Year of publication: |
2010
|
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Authors: | Nielsen, Anne Ellerup ; Johansen, Trine Susanne |
Published in: |
Contemplating corporate marketing, identity and communication. - Abingdon [u.a.] : Routledge, ISBN 978-0-415-57743-4. - 2010, p. 51-59
|
Subject: | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Marketingmanagement | Marketing management |
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