Corporate societal responsibility in marketing : normatively broadening the concept
Patrick E. Murphy; Magdalena Öberseder; Gene R. Laczniak
| Year of publication: |
2013
|
|---|---|
| Authors: | Murphy, Patrick E. ; Öberseder, Magdalena ; Laczniak, Gene R. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 2, p. 86-102
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010148463