Corporate societal responsibility in marketing : normatively broadening the concept
Year of publication: |
2013
|
---|---|
Authors: | Murphy, Patrick E. ; Öberseder, Magdalena ; Laczniak, Gene R. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 2, p. 86-102
|
Subject: | behavioral price research | information processing | deliberative and non conscious processes |
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