Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung
Stephanie Götz
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Götz, Stephanie |
| Publisher: |
München : FGM-Verl. |
| Subject: | Werbemusik | Advertising music | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Grounded Theory | Grounded theory | Deutschland | Germany | Akustische Markenführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 60 S. graph. Darst |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 198 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 56 - 60 |
| ISBN: | 978-3-940260-17-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859248