Cost-Per-Click Pricing for Display Advertising
Year of publication: |
2015
|
---|---|
Authors: | Najafi Asadolahi, Sami ; Fridgeirsdottir, Kristin |
Publisher: |
[S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Werbung | Advertising | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Manufacturing & Service Operations Management Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 21, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2349908 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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