Costum magazines : where digital page-turn editions fail
Jos M. C. Schijns; Edtih G. Smit
| Year of publication: |
2010
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|---|---|
| Authors: | Schijns, Jos M. C. ; Smit, Edtih G. |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 4, p. 24-37
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| Subject: | Online-Marketing | Internet marketing | Presseerzeugnis | Press media | Vergleich | Comparison | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987726