Counterfeit purchase typologies during an economic crisis
Year of publication: |
2015
|
---|---|
Authors: | Priporas, Constantinos-Vasilios ; Kamenidou, Irene ; Kapoulas, Alexandros ; Papadopoulou, Filomila Maria |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 1, p. 2-16
|
Subject: | Greece | Economic crisis | Consumer behaviour | Counterfeit brands | Generation Y | Wirtschaftskrise | Produktpiraterie | Product counterfeiting | Griechenland | Konsumentenverhalten | Markenimage | Brand image |
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