Counting your customers from an “always a share” perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Ma, Shaohui ; Büschken, Joachim |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 3, p. 243-257
|
| Publisher: |
Springer |
| Subject: | Customer base analysis | Pareto/NBD | BG/NBD | Customer attrition | Interrupted Poisson Process |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009327543